Comments on: Scott Kirsner hits it on the head http://gordonmattey.wordpress.com/2008/10/22/scott-kirsner-hits-it-on-the-head/ Entertainment strategy and tactics Fri, 17 Apr 2009 21:35:30 +0000 http://wordpress.com/ hourly 1 By: gordonmattey http://gordonmattey.wordpress.com/2008/10/22/scott-kirsner-hits-it-on-the-head/#comment-18 gordonmattey Thu, 23 Oct 2008 20:12:20 +0000 http://gordonmattey.wordpress.com/?p=121#comment-18 Absolutely. A great idea. Like the music industry is realising now, beyond track/album sales, there is so much more value to be created and captured through the community of passionate fans, with both physical and digital products. I think the same applies to video. 60 frames and blahgirls launched immediately with a merchandise shops (http://www.cafepress.com/60Frames, http://www.davidandgoliathtees.com/index.php?mode=BLAH) and blah with an interactive game (http://www.blahgirls.com/ask-us/ - however not good enough to pay for). MMORPG represent an interesting platform for interactive storytelling. I wish I knew more about them. Absolutely. A great idea.

Like the music industry is realising now, beyond track/album sales, there is so much more value to be created and captured through the community of passionate fans, with both physical and digital products.

I think the same applies to video. 60 frames and blahgirls launched immediately with a merchandise shops (http://www.cafepress.com/60Frames, http://www.davidandgoliathtees.com/index.php?mode=BLAH) and blah with an interactive game (http://www.blahgirls.com/ask-us/ – however not good enough to pay for).

MMORPG represent an interesting platform for interactive storytelling. I wish I knew more about them.

]]> By: ttodd http://gordonmattey.wordpress.com/2008/10/22/scott-kirsner-hits-it-on-the-head/#comment-17 ttodd Thu, 23 Oct 2008 17:11:18 +0000 http://gordonmattey.wordpress.com/?p=121#comment-17 Thanks for the link to the videos and to 1000 true fans article. Seems that we are somewhat in step in what we write about. :) I just posted a blog entry title: "Electric Farm Entertainment and MMO's like upcoming 'Star Wars - The Old Republic'. A Good Fit?" at http://primetimeforchange. The post looks at a "fan based" method of ROI (as opposed to "ad based") and examines opportunities to produce new types of interactive stories utilizing an MMORPG type of platform. I think the idea would lend itself to the "1000 true fans" idea. I also had the opportunity to be a part of a podcast interview with Brent Friedman at: http://www.argnetcast.info/archives/541. Pretty interesting interview in light of the "1000 true fans" idea. Thanks for the link to the videos and to 1000 true fans article. Seems that we are somewhat in step in what we write about. :) I just posted a blog entry title: “Electric Farm Entertainment and MMO’s like upcoming ‘Star Wars – The Old Republic’. A Good Fit?” at http://primetimeforchange.

The post looks at a “fan based” method of ROI (as opposed to “ad based”) and examines opportunities to produce new types of interactive stories utilizing an MMORPG type of platform. I think the idea would lend itself to the “1000 true fans” idea.

I also had the opportunity to be a part of a podcast interview with Brent Friedman at: http://www.argnetcast.info/archives/541. Pretty interesting interview in light of the “1000 true fans” idea.

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