Scott Kirsner hits it on the head

Spot On

TV online, is not about repackagaing what we have already done with broadcast TV.

Online is a completely different environment.

The options for creativity are different.

The options for distribution and interaction are different.

The economics are completely different.

It’s cheaper and free to distribute.  Anyone can join the party.  There’s no hollywood hierarchy to work your way up.  With an audience, you can become the hottest producer, cinematographer, director or actor without spending years sucking up to the people with the money for production and marketing.

As Scott says, it is a really exciting time creatively.  But also cutulrally and socially.  You don’t need to deliver big hits to a have a viable long term career.  As Kevin Kelley would say, all you need is 1000 true fans.

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2 Responses to “Scott Kirsner hits it on the head”

  1. ttodd Says:

    Thanks for the link to the videos and to 1000 true fans article. Seems that we are somewhat in step in what we write about. 🙂 I just posted a blog entry title: “Electric Farm Entertainment and MMO’s like upcoming ‘Star Wars – The Old Republic’. A Good Fit?” at http://primetimeforchange.

    The post looks at a “fan based” method of ROI (as opposed to “ad based”) and examines opportunities to produce new types of interactive stories utilizing an MMORPG type of platform. I think the idea would lend itself to the “1000 true fans” idea.

    I also had the opportunity to be a part of a podcast interview with Brent Friedman at: http://www.argnetcast.info/archives/541. Pretty interesting interview in light of the “1000 true fans” idea.

  2. gordonmattey Says:

    Absolutely. A great idea.

    Like the music industry is realising now, beyond track/album sales, there is so much more value to be created and captured through the community of passionate fans, with both physical and digital products.

    I think the same applies to video. 60 frames and blahgirls launched immediately with a merchandise shops (http://www.cafepress.com/60Frames, http://www.davidandgoliathtees.com/index.php?mode=BLAH) and blah with an interactive game (http://www.blahgirls.com/ask-us/ – however not good enough to pay for).

    MMORPG represent an interesting platform for interactive storytelling. I wish I knew more about them.

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