Open Media Web

Just came across Open Media Web and an interview they did almost a year ago with Lucas Gonze.

Unfortunately the site is down at the moment so I don’t know what else they have done.

The key takeaway is that having an Open approach to Media on the web is fundamental.  There are some really important aspects of where we are today.

  • Video and Audio are ugly step sisters on the internet.  In HTML, text is text with all it’s richness and cultural and literal meaning.  Audio and Video are embeds.  They can never be fully integrated in the the internetwork, they are blobs devoid of any meaning.
  • Not all media on the internet is referencable by a URI.  Many sites, e.g., NBC, keep the video in their own environment and don’t allow embeds.  In fact they hide them behind dynamic javascript.

Lightweight specs like oEmbed are helping to resolve some of these problems and enable openness, but we are far from broad adoption.  Here’s an example from Hulu;

Web Page –

Direct Video Link –

Video Metadata in XML –

I’m looking forward to seeing more lightweight specifications that can open up closed systems.


Tags: , ,

2 Responses to “Open Media Web”

  1. alistairjeffs Says:

    I’ve seen an NBC embed on another site of an SNL skit. It actually had one of the best treatments of interactive advertising within a video embed that I’ve seen. They had a v. short pre-roll (no more than 5 seconds) and then in the upper right corner of the video window the clickable brand logo while the video played. Wasn’t able to get a screenshot and I’ve never seen the treatment again 🙂 It wasn’t a Hulu embed either.

  2. gordonmattey Says:

    keep looking! 🙂

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: