Advertising – the missing value proposition

I find it strange that advertising has become such a one sided proposition, or two sides of a triangle.

Go to every single advertising platform provider, ad network, ad server or video player provider site, and what you see is two value propositions;

1. For Publishers
2. For Advertisers

Why?

What’s the value proposition For Users?

How do these organisations bring benefit to peoples’ lives?

The best any of them can do is provide a privacy/cookie statement and opt-out option.

There has to be a better way.  Something that creates more value, for everyone, especially those that suffer the nuisance.

Advertisements

Tags: , , , , , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: