I find it strange that advertising has become such a one sided proposition, or two sides of a triangle.
Go to every single advertising platform provider, ad network, ad server or video player provider site, and what you see is two value propositions;
1. For Publishers
2. For Advertisers
What’s the value proposition For Users?
How do these organisations bring benefit to peoples’ lives?
There has to be a better way. Something that creates more value, for everyone, especially those that suffer the nuisance.