Posts Tagged ‘ad server’

Advertising – the missing value proposition

Wednesday, 3 December 2008

I find it strange that advertising has become such a one sided proposition, or two sides of a triangle.

Go to every single advertising platform provider, ad network, ad server or video player provider site, and what you see is two value propositions;

1. For Publishers
2. For Advertisers

Why?

What’s the value proposition For Users?

How do these organisations bring benefit to peoples’ lives?

The best any of them can do is provide a privacy/cookie statement and opt-out option.

There has to be a better way.  Something that creates more value, for everyone, especially those that suffer the nuisance.