Posts Tagged ‘scarcity’

Attention Scarcity in Numbers

Wednesday, 3 December 2008

Fred Wilson posted some stats about YouTube and it inspired me to back up the principle that attention is relatively scarce and content relatively abundant (he also talks about this too), it is interesting to use these stats to work out the average ratio of Available Video : Attention.

On YouTube (US numbers only)
Total Attention
80 Million Uniques x 54.7 Average Views x 2.9 Average Mins Viewed ~ 12.6 Billion minutes / Month

Total Available Video
780 Minutes Uploaded Every Minute x 60 x 24 x 30 x 23.3% (US % of worldwide) ~ 7.8 Million minutes / Month

Video : Attention ratio ~ 1 minute : 1616 minutes

So for every minute produced, it is viewed for 1616 minutes.  I didn’t even factor in what is already on the site, this is assuming all attention in one month goes to what is uploaded in the same period of time.

On Traditional TV (US only)
Total Attention
300 million people x 275 Average Viewing minutes per day x 30 days = 2.5 Trillion minutes / Month

Total Available Video
104.2 Channels available on average * 44 minutes broadcast every hour * 24 x 30 days = 3.3 Million minutes / Month

Video : Attention ratio = 1 minute : 750,000 minutes

Content availability is exploding and attention is decreasing.

Attention really is relatively scarce.

Source notes:
These numbers also don’t consider an individuals total viewing minutes across other sites, not just YouTube, but average viewing should increase in line with increases in video availability.

YouTube – Average Videos / Viewer – 54.7
YouTube – Average Minutes Viewed per Video – 2.9 minutes
http://www.comscore.com/press/release.asp?press=2444 (Numbers from Google Sites Sept 2008)

YouTube – Content Uploaded – 13 hours uploaded every minute
http://googleblog.blogspot.com/2008/09/future-of-online-video.html (YouTube Sept 2008)

TV – Average Viewing Per Day – 275 minutes per individual
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=4156527aacccd010VgnVCM100000ac0a260aRCRD

TV – Average Number of Channels Available – 104.2 Channels available on average
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=48839bc66a961110VgnVCM100000ac0a260aRCRD (2006 numbers)