Posts Tagged ‘south korea’

The re-invention of TV

Monday, 21 January 2008

Like I said before, reinventing TV is about reinventing the whole value system, from the ground up.

Otherwise you are in trouble, like in South Korea where viewers are re-inventing prime time TV.

What does this mean? Well, people aren’t at home watching video on television screens, watching mid roll adverts and being constrained by international distribution deals and windows.

They are off, in the coffee shops, watching downloaded TV on their laptops.

They are revinenting the TV experience themselves and making the distributors economically irrelevant. The coffee shop owners are making money off bagels and doughnuts while the Studios lose revenue from content.