We have a choice…

a) continue to use scaffolding to prop up the existing media value system to try to reverse the obvious decay of TV, decay of Film (in theatre, on DVD), and decay of Music.

b) innovate and reinvent the media value system – redesign the way TV / Film / Music is produced and experienced.

The interests of the viewers/listeners, networks and creative talent are not aligned.

We can sit on the sidelines and come up with new products and services to support the incremental and frankly insipid evolution of media. Or we can challenge the fundamental economic principles and architect new foundations.

What would you rather be doing?

Advertisements

Tags: , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: