a) continue to use scaffolding to prop up the existing media value system to try to reverse the obvious decay of TV, decay of Film (in theatre, on DVD), and decay of Music.
b) innovate and reinvent the media value system – redesign the way TV / Film / Music is produced and experienced.
The interests of the viewers/listeners, networks and creative talent are not aligned.
We can sit on the sidelines and come up with new products and services to support the incremental and frankly insipid evolution of media. Or we can challenge the fundamental economic principles and architect new foundations.
What would you rather be doing?
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